Our Story

Our start began way before we thought we’d be in the lump charcoal business. Our start really began with a love of food, cooking, innovation, and most importantly, with a love of outdoor cooking. Rarely do people turn their hobbies into their business, but that’s what we did.

After long and successful careers in product development, innovation and sourcing at several major retailers in the outdoor cooking space, we’ve decided to go out on our own.

Brazilian by birth, American by heart and choice. We’ve taken the best materials this planet has to offer and brought it to American consumers in a way we’re proud of – and in a way that keeps our forests healthy and growing.
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